Luxury Real Estate Brokerage Collateral

Posted under Collateral, Copywriting |

In 2008, Zenith Design Group developed a series of collateral items for a start-up luxury real estate brokerage. Glinting developed copy for targeted web sites, brochures, and letters that played up the exclusivity and quality of the properties represented by the group. The below is a link to a Realtor-oriented brochure.

Opulence Brochure

This piece, and its companions, have won several awards including an OBIE, PIAG Print Excellence Award, Create Award, and others.

Fortunata

Posted under Collateral, Copywriting |

Fortunata is a high-end ceramics company, bringing beautiful Italian pieces to the US market.

Working with my friend and colleague Steve West at 68 Design, I wrote copy for a beautiful brochure. The file is about 10MB; it may take a while to load.

We also worked on a piece (the size of a large postcard) focusing on one of Fortunata’s product lines, Festa.

CorVu Rebrand

Posted under Case Studies, Collateral, Copywriting, Project Management |

In 2003-2004, we oversaw a rebranding effort for CorVu. The company was a pioneer in business intelligence and business performance managment applications and it works with customers to deploy custom Balanced Scorecards and Six Sigma frameworks, for example. CorVu’s audience was C-level executives in particular, as well as financial and risk managers, so the message is very business and results-oriented.

The rebrand included two brochures, customer profiles/case studies and a few white papers.

CorBusiness Brochure

CorBusiness Brochure

CorStrategy Brochure

CorStrategy Brochure

City of Atlanta Success Story

City of Atlanta Success Story

Hilton Customer Profile

Hilton Customer Profile

Strategy Management/Scoring White Paper

Strategy Management/Scoring White Paper

Supply Chain Management White Paper

Supply Chain Management White Paper