CorVu Rebrand

Posted under Case Studies, Collateral, Copywriting, Project Management |

In 2003-2004, we oversaw a rebranding effort for CorVu. The company was a pioneer in business intelligence and business performance managment applications and it works with customers to deploy custom Balanced Scorecards and Six Sigma frameworks, for example. CorVu’s audience was C-level executives in particular, as well as financial and risk managers, so the message is very business and results-oriented.

The rebrand included two brochures, customer profiles/case studies and a few white papers.