A relationship long in the making, industry powerhouses partnered to develop an integrated outage and distribution management system - SmartGrid technology - for one of the nation’s largest utilities. The press release required a high level of coordination, both in development and outreach.
Coverage of the announcement included T&D World and Metering, as well as several analyst briefings including Gartner and IDC.
As part of an international media tour in autumn/winter 2005, there was a meeting with a contributing editor for GeoInformatics which resulted in the article linked below. The conversation was primarily an update on the company, as it had recently been acquired and was in the midst of several significant product releases.
The media tour was conducted with two executives, one travelling internationally and the other meeting with domestic publications. Leveraging the company’s long-established relationships, my role in the tour included both outreach and scheduling, moderating the meetings, and follow-up with the media.
In 2003-2004, we oversaw a rebranding effort for CorVu. The company was a pioneer in business intelligence and business performance managment applications and it works with customers to deploy custom Balanced Scorecards and Six Sigma frameworks, for example. CorVu’s audience was C-level executives in particular, as well as financial and risk managers, so the message is very business and results-oriented.
The rebrand included two brochures, customer profiles/case studies and a few white papers.
CorBusiness Brochure
CorStrategy Brochure
City of Atlanta Success Story
Hilton Customer Profile
Strategy Management/Scoring White Paper
Supply Chain Management White Paper